Some jurisdictions have laws pertaining to a consumer’s rights to have their information deleted.  The data you store in Unit Trac is your data, so the compliance with these regulations is something your business will need to understand if requested.   

Per the GDPR  ( Everything you need to know about the "Right to be forgotten" - GDPR.eu ) “The data subject shall have the right to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay” 

There are different laws regarding when and how these regulations apply so you’ll need to consult your local jurisdiction / state / country guidelines with an attorney to assure you’re appropriately and completely following the guidelines you are subject to with your business.

Normally the laws have requirements on how quickly you need to respond to these requests, how to assure the person requesting is authorized to request, and how to go about assuring you’ve met and followed up with those required to be notified as well. 

Unit Trac customer information can be removed by:

• Deidentifying the customer. (Editing the customers name to something non descript)
• Deleting all other Customer Details (Edit the customer information and delete all information)
• Deleting Customers Credit Card payment options

If you jurisdiction requires additional means of removal or proof of removal please contact us.

Another reference to learn more about this subject: The California “Right to be Forgotten” | by Golden Data Law | Golden Data | Medium